How to Use HARO (Help A Reporter Out)
I must admit, I’ve been keeping a secret from you all!!! But recently a new friend of mine, Mike, from 30LINES helped me realize that the best thing I can do a Personal Finance & Technology blogger is to not hold back anything and let my readers know any new trick that I find. That being said, here it is.
As most of you know, I consider myself a bit of an expert on franchising and the franchise industry. Most expert claims are backed up by personal experience, BUT additional credibility can be gained from having your thoughts, quotes, or stories published in national magazines, blogs, or trade journals.
BUT HOW DO YOU GET YOURSELF QUOTED OR PUBLISHED??? HARO Help A Reporter Out . Com
HARO is a free place for reporters to put out requests for expert information or story needs that they may have. I suggest all of you who have expert information (because of life experience or what not) in ANY subject area should register with HARO today. You will get a few e-mails a day that outline what type of info reporters need. If you have information to help a reporter, you send them an e-mail. If they want to use you, they will e-mail you back. THE ONE BIG RULE…is that you NEVER waste a reporters time, PERIOD! There are other terms of use, but I view that as the big one. I RARELY send info to these reporters, but when I do, most often they get back with me and use my story or quote. This is cool, because I get to help a reporter out, and I gain a bit of credibility myself, a true win/win situation!
So sign up today, and share your expertise with the rest of the world…(not just those of us who have found your blog!)
P.S. And let me know about your experiences with HARO if you had already used it or once you start! Thanks!
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February 5th, 2009 at 3:08 am
So, apart from that warm and fuzzy feeling you get for helping a reporter out, is there any form of reward for your intellectual contribution, whether it be monetary value or a simple link to one of your blogs?
Sires last blog post..Duplicate Content And Article Theft
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February 5th, 2009 at 1:05 pm
@sire
Whenever they use your contribution, they either plug you in their final product, send you a copy of their article, or link back to your blog when appropriate.
Great question!
Almost Millionaires last blog post..The Power of Stumble Upon
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February 6th, 2009 at 3:24 am
In that case it sounds pretty good. The problem is that I reckon most people will think that they may not have anything to offer when the truth is they probably do. I’m a little strapped for time at the moment, but when things change I may give them a go.
Sires last blog post..Duplicate Content And Article Theft
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February 13th, 2009 at 9:05 pm
@Sire: It’s not about a warm and fuzzy feeling at all. (Well, maybe it could be…) It’s about getting the recognition and publicity that you deserve, but might not be able to get if you don’t use a PR firm!
HARO is incredibly simple, and not too time-consuming. Once you sign up, you’ll get three emails every business day … every email is full of reporters who need experts to help them with quotes and relevant information for their stories.
It’s totally free, and I’ve landed my clients (and myself) in BusinessWeek, Entrepreneur and many trade publications just by responding to those emails.
@Almost Millionaire: Thanks for the link love! It was great to finally meet you in person … I think there are some big opportunities for us to work together coming very soon. Keep in touch!
Mike Whalings last blog post..When You Listen, Customers Listen Back
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Almost Millionaire Reply:
February 14th, 2009 at 1:19 pm
Mike,
I’ll be giving you a call soon. I’m excited about the future and think we are going to be able to help eachother alot.
Best,
Brandon
Almost Millionaires last blog post..How do you define wealth?
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February 13th, 2009 at 9:45 pm
Thanks for the update Mike. I’m not sure that I would be suitable for the site and I know I don’t want to waste their time, but will keep Haro in mind once I get more free time to do it some justice.
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April 10th, 2010 at 3:48 am
It was usefull to me, Thank you
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